The Administration Spent Hundreds of Thousands of Taxpayer Dollars on Cable Ads Glorifying Trump — Labeled "Paid for by the U.S. Government," Set to a Chorus Chanting "Love Me" Over Clips of Him Vowing to "Defeat Communism" — on Top of a $200 Million DHS Ad Campaign He Personally Directed and Asked Secretary Noem to Thank Him In; Even a Republican Senator Said It "Feels Like Viktor Orbán," and Appropriators Call It Illegal Propaganda
In late September 2026, the Trump administration was caught running pro-Trump television ads paid for with public money and labeled, on screen, "Paid for by the U.S. Government." The 30-second spot ran on Fox News, Newsmax, and network channels in markets including Los Angeles and Chicago, featuring Trump vowing that "America will never be a communist country," touting the "largest tax cuts in history" and "reigniting American manufacturing" — all over a soundtrack of a chorus singing "love me," repeatedly. The cost climbed from about $14,000 to more than $440,000. It is part of something larger: House oversight leaders say the Department of Homeland Security has a $200 million taxpayer-funded ad campaign, ordered by Trump, promoting his immigration agenda, and Secretary Kristi Noem has said the president directed her to tape the ads and to thank him in them. Federal law — the Consolidated Appropriations Act, 2026 — bars taxpayer funds from being spent on "publicity or propaganda," and Democratic appropriators called the ad "the sort of government propaganda one might expect in North Korea," demanding it be pulled as an illegal misuse of public money. The criticism was not only partisan: Republican Sen. Thom Tillis called the spending "inappropriate" and said it "feels like Viktor Orbán." The White House defended the ads as "unapologetically American." What they actually are is a personality cult, billed to the public it flatters.